4 Steps to Building Trust and Brand Loyalty

I frequently see pseudo-science claims and misleading labels that remind me that we aren’t entirely out of the dark ages of magical elixirs and healthy tobacco claims. It also reminds me how important trust has become to the brands we respect and follow. As consumers, a lot has happened over the last few decades to challenge our trust and make us aware that companies aren’t always looking out for our best interests. Demonstrating that you are interested in the well-being of your consumers and your community will give you a competitive advantage that will propel you to the top of the consumer’s mind and may even contribute to a better world. If you want your brand to elicit trust, consider these four basic steps and how you are going to demonstrate them.

  1. Back up your boast. You probably expected that I would first bring up the quality of your product or your service. I trust that if you are interested enough to read this far you have already thought about that one. Even more important is that you are able to deliver on what you promise and that what you are promising is accurate, believable, and distinguishable. Otherwise, any open wallet will come with a silent roll of the eyes and a little regret that will start to stack up. Be honest about what your quality is and what it is that you do well.
  2. Provide exceptional service. This is going to win my heart every time. I work with brick and mortar specialty stores all the time in our world of one-click-away discounted merchandise. These businesses have to work hard to provide you with service you can’t get online and they need to do it very well with passion, interest, and product knowledge. Be responsive. Answer the phone. Make sure your front line knows the product you specialize in and that your specialty is obvious to the customer. Go that extra mile to make sure that everyone that comes into contact with you is able to walk away with something positive, even if it isn’t an immediate sale.
  3. Be personal. Tell your story. Show your face. I also like the phrase, “don’t be afraid to show your belly.” The more we know about you, the more comfortable we feel about spending our dollars with you. Show us that you are real. Consumers like to know what you value. Consumers like to contribute to beautiful things. Show us your beauty. Your company has a culture. Make sure it’s a positive one and then extend that culture to everyone around you and let them experience what it is to be a part of what you do.
  4. Contribute to the community. Show an interest in being a part of the consumer’s life. Whether your community is a region on the map, a common interest, or both, you can lead the pack. Give us something that we value. Contribute to the arts. Entertain us. Offer us knowledge or a new skill. You can create a project from the ground up, or align yourself with others that are already doing neat things. When you contribute that kind of value, you show that you can lead and that you can be followed.

To build long-lasting healthy relationships and an army of brand ambassadors, look to add these to your list of corporate values and put some thought into how you are going to demonstrate them in the marketplace. Trust is essential to your growth and well-being as a company and as a person, especially when you are reaching out to an educated population in a well-connected world. Improving the lives of your patrons is just good business.

Don Dehm
CEO, Producer, Storyteller,
Seelie Studios, LLC
Your Story is Our Business

TV Star Geoffrey Notkin and Department of Strange Finds at Phoenix Comicon

Phoenix, AZ (May 31, 2016) – Two-time Emmy Award winner Geoffrey Notkin and renowned actor Eric Schumacher will premier the trailer of an exciting new adventure series at Phoenix Comicon, June 3-5, 2016. Join them in booth #HH303 for this screening and for an incredible opportunity to audition for Department of Strange Finds.

“Department of Strange Finds is a unique approach to the adventure show developed by my team at Desert Owl Productions in association with Paint it Black TV Productions, Square Pictures, Inc., and Seelie Studios, LLC. I can’t reveal too much at the moment, but we’re going to take the adventure show concept and turn it on its ear. For now, you’ll have to come to Phoenix Comicon to find out more.”-says Geoffrey Notkin, TV star, science and adventure celebrity, and president of Desert Owl Productions, Inc.

“We decided to create an adventure show that we would want to watch. Department of Strange Finds is a much more interactive experience than your average adventure series and ten times more fun. We think our fans are going to totally love it.” –says actor/director Eric Schumacher, Creative Director for Seelie Studios, LLC and star of several upcoming films.

Attendees are welcome to audition at booth HH303. Come dressed to impress as it’s “Lights, Camera, Action!” The production team will perform live auditions for the upcoming show. Geoff and Eric’s crew are searching for individuals with stories of uncovered mysteries, outlandish adventures, and tales of strange finds.

Geoff Notkin and Eric Schumacher will be in the booth between panels signing autographs and chatting with fans.
Where: The Phoenix Comicon – Booth HH303 on the 3rd Floor North Building
Phoenix Convention Center
100 N 3rd St, Phoenix, AZ 85004
When: Friday, Saturday and Sunday June 3, 4, and 5, 2016 all day.
Tickets https://phoenixcomicon.com/
More info at www.seeliestudios.com

Seelie Studios at Phoenix Comicon 2016

Join Seelie Studios and Friends at the Phoenix Comicon

June 3, 4, and 5, 2016
Here’s just some of the fun in store for you.

Note: room and times may change, Check the provided links to make sure you are in the right place.

Friday, Saturday, Sunday, June 3, 4, and 5, 2016, All day.
Desert Owl Productions, in association with Paint it Black TV Productions, Square Pictures, Inc., and Seelie Studios, LLC, present
“The Department of Strange Finds at Phoenix Comicon.
Location: Booth Number HH303 in the Hall of Heroes, 3rd floor, North Building.
Fans will have the opportunity to audition for a spot on our upcoming adventure show starring two-time Emmy award-winning, internationally popular television star Geoffrey Notkin.
Geoff Notkin will be at the Desert Owl Productions booth in between panels to sign autographs and chat with fans, along with film actor and show co-director Eric Schumacher, Desert Owl Productions staff and other surprise guests. The new trailer for the show will premiere at the Phoenix Comicon.

Friday, June 3, 2016, 7:30 PM to 8:30 PM
Film Festival Screening- “They Pretend” Music Video
Location: West 102B
Our latest epic music video is screening as a part of the Phoenix Comicon Film Festival Music video block.
Seelie Studios’ Creative Director Eric Schumacher who directed the Music Video Co-Producer and Seelie Studios Costumer/Props Mistress Ginger Ferguson and Actress Sara Mirasola, visiting from Los Angeles, California will be present to discuss the video.
Follow this link to double check room and time:

Saturday, June 4, 2016, 10:30 AM to 11:30 AM
Acting for Cosplayers, Role Players, and Larpers
Location North 124 A
Seelie Studios creative director and acclaimed TV/Film/Multimedia Actor/Director Eric Schumacher (Legends and Lies: the Real West -Wyatt Earp, Tombstone Rashomon- Doc Holiday, Zhon: The Alien Interviews-Agent Killjoy, My Stolen Time Machine-Director, They Pretend-Director) offers professional acting and directing techniques in this hands on acting class to help you to gain greater joy from your gaming and cosplay pursuits.
Follow this link to double check room and time:

Saturday, June 4, 2016, 3 PM to 4 PM
Voice Acting 101
Location: West 102C
Seelie Studios Creative Director and acclaimed actor/director Eric Schumacher (Legends and Lies: the Real West -Wyatt Earp, Tombstone Rashomon- Doc Holiday, Zhon: The Alien Interviews-Agent Killjoy, My Stolen Time Machine-Director, They Pretend-Director) will teach you the ins and outs of voice acting and voice over work.
Follow this link to double check room and time:

Sunday, June 5, 2016, 10:30 AM to 11:30 AM
Get Your Arse to Mars
Location: North 232ABC
The race is on to get to Mars! In this panel, experts will discuss the process and technologies that will be used to send astronauts from Earth to our red neighbor! Our great friend 2 time Emmy winner, Action Scientist, and star of the upcoming show Department of Strange Finds Geoffrey Notkin will be on this panel!!
Follow this link to double check room and time:

Sunday June 5, 2016, 1:30 PM to 2:30 PM
African Reggae Sci-Fi, the Making of an Epic Music Video
Location: West 102C
Why make a music video when you can make a MUSIC VIDEO. This is an entertaining and instructive panel discussion on the making of a long form post-apocalyptic music video for a very unique band with a large following (www.kbassmusic.com). Topics of discussion will be: Making a world: Costumes, props and set design. Location shooting in Arizona: Heat, cold runaway cars and angry horses. Casting and Performance process Lessons learned directing a monstrosity. Fight choreography Raising the bar, How to make everything feel bigger with performance , shot design and sound design. Blending a music video into a film cohesively.
Who’ll be there:
Producer/Director Eric Schumacher
Producer/Costume Designer/Props Mistress/Caterer Ginger Ferguson
Assistant Director Aaron Kyle Lee
Production Manager Shelly Dunn
Actress Sara Mirasola
Actor/Location Manager Sam Mattison
Actor/Location Manager Josh Mattison
Actor/Fight Choreographer Robert Linden
Sound Engineer and Postproduction Sound Designer Rogelio Camarillo
Actor/Band Member Brian Windsor
Actor/Band Member Jessica Shestko
Production Assistant/Intern Jesus Contreras

Follow this link to double check room and time

Sunday June 5, 2016, 3 PM to 4 PM
My Stolen Time Machine World Premiere Screening and Making of Season One
Location: West 102C
Multiple award winning multimedia company Seelie Studios’, makers of “The Bob and Angus Show” for Mayfaire Games, “The Adventures of Silver and Brass” and many others, (www.seeliestudios.com) is about to release, “My Stolen Time Machine” is a web-series about a girl genius who steals a time machine and almost destroys the universe, making endless copies of herself in the process. Lead actress Sara Mirasola will be visiting from Los Angeles to discuss her many characters on the series with members of the innovative team that designed the series.
Who’ll be there:
Actress Sara Mirasola
Executive Producer Don Dehm
Series Director Eric Schumacher
Postproduction Editor Drew Kallen
Postproduction Special Effects Supervisor Robert S Francis
Postproduction Special Effects and Sound Design Elisa M Cota Francis
Costumer/Props Mistress/Caterer Ginger Ferguson

Follow this link to double check room and time:

Directing New or Inexperienced Actors

I have been an actor for most of my life. I am deeply, madly, passionately in love with the art of acting. I have also been directing for quite a few years on productions both large and small and have worked with actors of all skill levels. I am frequently tasked to direct new talent and it always pleases me to see them come through with a performance that they are surprised and pleased by. However, even experienced directors can struggle when working with inexperienced talent. Over the years I’ve learned some key things that can make that experience much smoother.

There are two common types of inexperienced actors: actors who are looking to make a career at being on-screen talent but simply don’t have a lot of experience, or in some cases, not a lot of training under their belt yet, and actors who have no intention of becoming the next Marlon Brando or Helen Mirren but are performing in front of the camera as a spokesperson for their company.

Your approach will be a little different between these two types. The career actor is likely hired by you and presumably has at least studied the art a little and may have some experience or common frame of reference to work with. The completely untrained talent who hasn’t devoted much energy to considering the ways of an actor may have no point of reference at all and will have to be led by the hand.

Consider the following in working with either of these actors:

1. Build Trust. Even for a seasoned screen actor, acting is not easy. There’s a great deal of pressure to give a perfect performance in a very short amount of time. The less experienced actor has a greater risk of being paralyzed by stage fright and may find it hard to relax enough to connect with the material or the audience.
A bond of trust with the director is very important to any actor. A skilled actor is used to working on many sets where they receive minimal guidance from the director. It is not the best circumstance but it is common. If you are directing a brand new actor however, you must establish trust as soon as possible and never let it be diminished. The new actor needs to trust you enough to let their guard down, lose their fear and let go of their worries of looking foolish. As quickly as possible, demonstrate your competence, experience and knowledge, and make clear that you have the actor’s best interests at heart. It is also important that the actor see that you have control of the environment and work well with your crew. This bond of trust may be the single most important factor in bringing a good performance out of the actor.

2. Give a Set Tutorial. Give your inexperienced actor a primer on how a set works, before you start production. Explain what each person’s roles are and teach the actor a little bit about set culture before they set foot on the set. I learned this the hard way. If you work in film and video all the time it’s easy to forget that people who do not work in that environment have absolutely no idea what the crew is saying a lot of the time. They don’t really know what the expectations are or how important it is to very quickly follow certain directions. Take a step back to basics. Be prepared to explain other things to your talent as need be. It will help them to relax.

3. Give your Crew a heads up: Make sure to talk privately with your entire crew and inform them that you will have an inexperienced actor on your set. Remind them that they must not show any signs of frustration with the actor’s inexperience, even if it puts you behind schedule. We all know that making film or video is very difficult work. Production crews often work long backbreaking hours and they do occasionally need to blow off some steam. Even on the best sets, tensions can sometimes run high. It’s important that crew says and does absolutely nothing that might break the confidence of your actors. Criticism delivered at the wrong time and in the working way can absolutely destroy even a seasoned actor’s confidence. Imagine what that can do to someone who is already terrified they may be making a fool out of themselves. Encourage the crew to help you to maintain a particularly positive environment and make sure that you are the best example of that.

4. Know your Technique: Know your basic acting technique well. In fact, it helps a lot if you are an expert actor. When dealing with new or inexperienced actors you may spend 50% of your time teaching the actor techniques for relaxation, focus, enunciation, natural delivery, accessing emotions, and set etiquette. It truly helps to have a breadth of experience and knowledge to pull from to figure out which techniques will best help the new actor in the moment. It also helps to have teaching experience. You must be able to disseminate that information respectfully and effectively. If you don’t have experience as an actor, you may want to either have an experienced actor on the set to help coach your actor (under your guidance) or at least consult with you. I’ve done this on occasion for other directors.

5. Rehearse: Rehearsal is a luxury we rarely have in the film or video world. Schedules and budgets often make it impossible. That’s a sad statement but it’s often true. If it is possible I push hard to get rehearsal time with my actors regardless of their skill level. Through the rehearsal process, you can determine what the strengths and weaknesses of your talent are and start building that trust with them. You can also see what their natural emotional tendencies are and where you can push them. This is useful and important for skilled actors, but for an inexperienced actor the power of rehearsal time cannot be denied.

6. Regular Encouragement: Make sure to encourage your talent. Many directors when working with skilled actors have a practice of not commenting on an actor’s performance unless something in the performance needs to be changed. Unskilled actors in particular however need encouragement. They have no contextual experience to determine whether their performance was effective by themselves. Regular encouragement will help build confidence and allow your actors to take direction and suggested changes without taking it personally.

7. Breathing: Remind your actors to breathe. Teach them basic breathing exercises and make sure that they practice them periodically. Nervous people tend not to breathe deeply enough which makes them tense and makes it hard for them to think well.

8. Patience: Have patience with your actor. They will sense your frustration which can undo all of the work you’ve done in building up their confidence and establishing trust. Curb your own frustration and see your inexperienced actor as a puzzle that you must solve. Be excited for the opportunity to help take someone from fear of performance to joy and let your actor see how proud you are of them when they nail a performance or take direction well.

Working with new actors can be extremely challenging but it can also be a wonderful experience, like watching a flower bloom. As an actor starts to learn their stride and you guide them there you can develop an unshakable bond with a fellow artist. That is after all what a director is: a leader. The director is the creative head of a production and is responsible for guiding every department into creating a cohesive and great product. Do your best to do it with grace and style so that everyone feels good about the experience including the inexperienced actor, who may begin their work with you feeling truly frightened and end the experience feeling fulfilled and empowered. As the director, it’s your job to make everyone look good.

Would you like additional tips on the subject? Feel free to contact me at Seelie Studios.

May your filming always be awesome!

Eric Schumacher
Creative Director
Seelie Studios, LLC
Your Story Is Our Business

Seelie Studios to Appear at TusCon Science Fiction, Fantasy, Horror Convention

Seelie Studios president and and award winning producer, Don Dehm, and Seelie Studios creative director, producer and critically acclaimed actor, Eric Schumacher will be hanging out this weekend with the members of the TusCon Science Fiction, Fantasy, and Horror convention in Tucson, Arizona. They will be joined by the Emmy Award winning “Action Scientist” and star of TV’s “The Meteorite Men” and “The STEM Journals” Geoffrey Notkin and TV legend Don Collier (“The High Chaparral” and over 200 other credits), to swap production stories on a 2 PM panel this Sunday afternoon, November 1st.

TusCon 42 also includes appearances from New York Times bestselling/multiple-award winning sci-fi/fantasy author Seanan McGuire, artist Bridget E. Wilde, popular cosplayers Autumn Ivy and Courtney Leigh; Tucson’s own “nerdcore” music group “Will There Be Cake?,” late night sci-fi burlesque produced by Gypsy Danger, and over 70 other panelists speaking events all day and all night on many topics of interest to pop culture fans.

TusCon 42 will also feature the always popular TusCon Masquerade Contest, special film screenings with guest filmmakers in TusCon’s Video Room, the Anime Screening Room with special anime programming, TusCon’s “TusLan” computer gaming center, a vendor room, art show, mass autograph signing, and much more.

Season 13 of The Bob & Angus Show begins!

The 13th season of “The Bob & Angus Show” was launched today. The Bob & Angus Show is a comedy web series stars puppet “newsrams” Bob MacWordell (Dean Steeves), Angus McPeters (Drew Kallen), and newsewe Claire O’Brien (Stacey Gordon). Over 200 episodes are available on YouTube where the news sheep talk about board games, geek culture and ovine life style for the popular board game publisher, Mayfair Games. The series has also produced a number of spoofs on other popular media titles such as TV series “Mad Men”, and “The Twilight Zone” and films like “The Shining.”

The sheep have become iconic in the game industry. They have been seen on Times Square Jumbotrons and on television in several major markets. The characters can often be found at game and science fiction conventions interacting with crowds and interviewing celebrities.

Making a puppet show for video is unlike any other filming project and we’ve had the opportunity to be involved in. The sheep make me laugh every time we film.

The Bob & Angus Show is a Mayfair Games production in association with Seelie Studios and Pulp Gamer Media. The show can be seen on Pulp Gamer Media,the Mayfair Games YouTube channel, “mayfairgamesmovies” or at thebobandangusshow.com.