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Are You An Author?
Welcome!
WORK WITH US GUIDE
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Press releases: These are short written documents that are sent to news organizations in the hopes that someone will do a story on your book, or on you.
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It is important to understand the expected industry standard formats for Press releases and how to distribute them.Press releases follow industry standard formatting conventions and content rules so that reporters take them seriously and can easily read them.
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There are also industry standard ways of properly distributing press releases so that they are seen by media outlets.
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Press Kits: Multi-page, graphically weighted documents are usually presented in a presentation style format with eye catching graphic design elements. They are used to help reporters and reviewers to determine whether to do a story or to help judges in contests to determine whether they should consider a submission. They are also used to provide material (photos, production information, etc) to those venues to enable them to promote the book. They can be physical or electronic (known as EPK for Electronic Press Kit). Collecting the material for this first will help you in all areas of distribution.
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Franchise potential: Do you think your book or book series has the potential to become a media franchise? Why? If so, what steps have you taken so far to make that happen?
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Social Media: Do you have an effective social media strategy and the skills to run social media campaigns effectively?
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Overall Brand: Have you identified your brand as an author and how to effectively use it to connect with and for community with you fan base? Do you have a website, headshots and other general marketing tools. Are they being used to their full potential? Are they of professional quality? Do they stimulate interest in your brand?
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Other considerations:
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Have you maximized the market potential of your book?
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Have you considered micro transaction residual revenue sources?
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Have you formed effective brand partnerships creating incentives for others to promote your work?
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What is it about Seelie Studios in particular that makes you interested in working with us?
GETTING STARTED
Target Markets
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What genre do you consider your book?
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What do you know about your current readers.Do you know what market segments and demographics your target readers fall into (e.g. age, sexual orientation, gender, ethnicity, financial demographic other interests, etc)?
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What challenges struggles have you encountered in reaching new readersyour target markets?
Goals
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What are your goals for your book?
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What are your long term career goals as an author?
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Are they realistic?
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What strategies have you been using to reach those goals so far?
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How successful have those strategies been?
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What tools do you think you need to accomplish your goals?
Following is a quick guide to some useful possible marketing tools and other products for authors. Using these tools in the right way for each literary work can have a profound effect on increasing readership. Consider can have a profound effect in reaching what you think might be useful in reaching your target audience.
Book trailers: Short video commercials for your book.
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There is no standard for a book trailer. It’s a commercial for the book. Book trailers and come in a variety of formats depending on where it will be shown. It can be as simple as audio narration with simple visuals like an image of your book cover simple or as complex as a mini-movie. highly producedand come in a variety of formats depending on where it will be shown.
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Ultimately the question to answer is A book trailer is successful if it speaks well to the interests and expectations of your target audience. We try to carefully evaluate target markets to create the corrrect commercial for each book.what kind of commercial will best sell your book to your target markets.
Audio Books: An audio only version of your book, usually read by a single performer.
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The audio book market is growing very quickly. A book that doesn’t have an audio version may be missing out on a huge part of its potential revenue.
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Audio books can be released as streaming or downloadable media (most common) or on physical media like a CD or flash drive.
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Audio books must meet certain standards for audio quality and format to be accepted by a release platform or to perform properly on different media. Every platform has slightly different requirements.
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Audio books must be mastered properly to sound consistent on different kinds of speakers (car speakers vs headphones vs a call phone speaker for example).
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Listeners are starting to demand higher quality performances in their audiobooks. Fans have started to pay attention to audiobookaudio book performers and will even buy books just because they are read by a favorite performer.
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It is very important that you have the correct contracts in place to assure that you own the right to the completed audio recordings etc.
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It is important to have a release strategy for the success of your audio book. Understanding different release platforms, distributors and how to make the best use of them is critical for reaching new fans and generating revenue/ .If you release your audio book to a platform like Audible, good reads or Spotify, it is important that you understand how you make money and what you have fundamentally agreed to and how that might benefit or limit you in reaching your target audience and making sales.
