Preparing Your Media

If you are an author

WORK WITH US GUIDE ​​

• ​Press releases: These are short written documents that are sent to news organizations in the hopes that someone will do a story on your book, or on you.

• It is important to understand the expected industry standard formats for Press releases and how to distribute them.Press releases follow industry standard formatting conventions and content rules so that reporters take them seriously and can easily read them.

• There are also industry standard ways of properly distributing press releases so that they are seen by media outlets.

• Press Kits: Multi-page, graphically weighted documents are usually presented in a presentation style format with eye catching graphic design elements. They are used to help reporters and reviewers to determine whether to do a story or to help judges in contests to determine whether they should consider a submission. They are also used to provide material (photos, production information, etc) to those venues to enable them to promote the book. They can be physical or electronic (known as EPK for Electronic Press Kit). Collecting the material for this first will help you in all areas of distribution.

• Franchise potential: Do you think your book or book series has the potential to become a media franchise? Why? If so, what steps have you taken so far to make that happen?

• Social Media: Do you have an effective social media strategy and the skills to run social media campaigns effectively?

• Overall Brand: Have you identified your brand as an author and how to effectively use it to connect with and for community with you fan base? Do you have a website, headshots and other general marketing tools. Are they being used to their full potential? Are they of professional quality? Do they stimulate interest in your brand?

• Other considerations:
  

  • Have you maximized the market potential of your book?

  • Have you considered micro transaction residual revenue sources?

  • Have you formed effective brand partnerships creating incentives for others to promote your work?

• What is it about Seelie Studios in particular that makes you interested in working with us?